What roles does Christian Guerrero target?

Christian targets senior healthcare and pharma programmatic roles including Programmatic Media Strategist, Associate Director, Director, and programmatic media lead positions focused on digital-first, AI-driven HCP, DTC, compliance, and measurable Rx outcomes.

Which pharma programmatic platforms are represented?

The portfolio demonstrates experience with DeepIntent, The Trade Desk, DV360, Google Authorized Buyers, PulsePoint, Crossix, IQVIA, Swoop, PurpleLab, and other healthcare media and measurement partners.

Why is this portfolio useful for recruiters?

It gives recruiters evidence of E-E-A-T through campaign outcomes, platform fluency, compliance judgment, thought leadership content, and structured examples of healthcare programmatic strategy.

Senior Pharma Programmatic Media Strategist · New York, NY

Senior pharma programmatic media strategist driving measurable HCP and DTC growth

I help US healthcare and pharmaceutical teams connect programmatic media investment to verified Rx and business outcomes through AI-powered targeting, CTV strategy, omnichannel activation, and attribution-focused planning across GLP-1, specialty, and vaccine campaigns.

Book Recruiter Intro Call Download Résumé

$2.1MIncremental Investment
31.5%Visit-to-Rx Rate
$330KNet-New Budget Won
10+Pharma Brands Activated

How Can I Help?

Two ways to work together

Whether you're building a team or growing a brand, I bring the same strategic rigor and healthcare media expertise.

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For Recruiters & Hiring Managers

Looking for a proven programmatic leader with deep pharma expertise? I've driven $2.1M+ in incremental investment, led cross-functional teams, and been promoted 3 times in under 5 years.

Associate Director–level programmatic strategy
10+ pharma brand activations across HCP & DTC
Team leadership & executive storytelling

Download Résumé Book a Call

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For Brands & Client Leads

Need a strategic partner to optimize your healthcare media investment? I specialize in turning complex pharma campaigns into measurable Rx outcomes with AI-driven targeting, CTV activation, omnichannel planning, and rigorous attribution.

HCP & DTC programmatic campaign strategy
Rx attribution & outcomes-based measurement
Platform evaluation & media mix optimization

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Trusted By

Employers, clients & platforms I've worked with

Havas

Matterkind

Sanofi

J&J

DeepIntent

Trade Desk

Viant

DV360

PulsePoint

Havas

Matterkind

Sanofi

J&J

DeepIntent

Trade Desk

Viant

DV360

PulsePoint

About

Healthcare programmatic advertising strategist for complex pharma media ecosystems

From AI-driven HCP targeting and omnichannel activation to CTV strategy, GLP-1 campaign planning, Rx attribution, and executive storytelling, I bridge strategy and execution in regulated environments. For a deeper role breakdown, see The Role of a Pharma Programmatic Strategist.

Commercial Impact

Drove $2.4M+ in incremental and net-new media investment by translating campaign performance into strategic growth recommendations.

Leadership & Influence

Promoted 3 times in under 5 years. Built and led planner teams while serving as strategic lead across Sanofi brand activations.

Skills

Core competencies in pharma programmatic media, platforms, AI-driven strategy, and analytics

Core Expertise

HCP & DTC Activation
AI-Driven Audience Personalization
Rx Attribution & Measurement
CTV & Video Strategy
Omnichannel Campaign Orchestration
GLP-1 & Specialty Pharma Campaigns
HIPAA-Compliant Operations

Platforms & Partners

DeepIntent, Doceree, The Trade Desk, Adelphic
Veeva Crossix, IQVIA, Swoop, PurpleLab
YouTube, CTV ecosystems, digital video exchanges
Google Authorized Buyers, DV360

Activation Models

Account-Based HCP Marketing
Deterministic NPI Targeting
Sequential Messaging
Outcomes-Based Attribution
Cross-Channel Funnel Optimization
Privacy-by-Design Audience Strategy

Experience

Professional experience in US pharma and healthcare programmatic

Mar 2026 – Present · New York, NY

Associate Director, Media (Programmatic) · Havas Media Network

Owns cross-channel media strategy for Sanofi’s portfolio (10+ brands) across programmatic display, CTV, video, and YouTube.
Leads a team of 3 planners and serves as cross-functional liaison, reducing campaign launch timelines by 30%.

Nov 2024 – Mar 2026 · New York, NY

Supervisor, Media (Programmatic) · Havas Media Network

Drove $2.1M incremental investment and secured $60K Google partnership credit for first-to-market HCP YouTube targeting.
Delivered 31.5% visit-to-prescription conversion with Veeva Crossix Rx attribution across key Sanofi brands.

Apr 2024 – Nov 2024 · New York, NY

Manager, Media & Addressable Activation · Matterkind (KINESSO / IPG)

Managed programmatic execution for 6+ Fortune 500 pharma accounts, including J&J, with zero attrition.
Led 2 DSP platform migrations with zero campaign disruption and full budget continuity.

Oct 2022 – Apr 2024 · New York, NY

Senior Associate & Manager, Media & Addressable Activation · Matterkind (KINESSO / IPG)

Grew enterprise media investment by $330K through performance storytelling and strategic recommendations.
Created a multi-platform campaign evaluation framework adopted as an IPG case study.

Jul 2021 – Oct 2022 · New York, NY

Associate & Coordinator, Media & Addressable Activation · Matterkind (KINESSO / IPG)

Managed trafficking, QA, and optimization across display, video, and CTV for pharma clients.
Improved budget utilization by 20% through pacing analysis and portfolio reallocation.

Case Studies

Selected healthcare campaign outcomes

See the full attribution deep dive in Decoding Rx Attribution: A Case Study with Crossix and IQVIA.

Sanofi · Beyfortus · HCP Programmatic

Beyfortus HCP Programmatic Strategy

Owned strategy, deterministic NPI targeting design, Crossix measurement setup, and optimization during a compressed seasonal window.

~1.25%Crossix Conversion Rate
2.3xImprovement vs benchmark
31.5%Visit-to-Rx Rate

Sanofi · Nuvaxovid · Vaccine Campaign

Brand Consideration Lift with LoopMe

Led partner evaluation (LoopMe vs. Swoop), campaign strategy, and analysis using in-flight Brand Lift signals to optimize the “movable middle.”

6.6%Brand Consideration Lift
2xEngagement vs incumbent
31,800Lifted users attributed

Insights Library

Pharma programmatic content hub for recruiters and hiring managers

This portfolio functions as a cohesive SEO resource for healthcare programmatic strategy, AI-powered HCP targeting, CTV media planning, omnichannel activation, compliance, DSP selection, and Rx outcome measurement.

Foundational Guide

The Ultimate Guide to Pharma Programmatic Advertising

A full primer on healthcare programmatic fundamentals, RTB mechanics, and future trends.

Read Guide

Strategic Playbook

Mastering HCP Targeting Best Practices

How to design NPI-informed audience strategy, contextual placements, and optimization cadence.

Read Playbook

Measurement Framework

How Programmatic Media Drives Rx Outcomes in Pharma

Crossix, IQVIA, target-list reach, conversion lift, and Rx measurement architecture.

Read Framework

DSP Comparison

DeepIntent vs IQVIA vs PulsePoint for Pharma

Compare healthcare targeting, compliance, measurement, and pharma-specific DSP capabilities.

Compare DSPs

Case Study

Decoding Rx Attribution with Crossix and IQVIA

Challenge-solution-results case study showing measurement-driven budget decisions.

Read Case Study

Role Guide

Role of a Pharma Programmatic Strategist

A hiring-focused view of responsibilities, competencies, and cross-functional leadership value.

Read Role Guide

DTC Strategy

DTC Programmatic Activation in Pharma

Channel mix, compliance-aware targeting, and outcomes measurement beyond clicks.

Read DTC Article

Compliance Reference

Navigating Pharma Advertising Compliance

An actionable guide to FDA, HIPAA, and brand safety controls for campaign planning.

Read Compliance Guide

Testimonials

What colleagues and partners say

"Christian's ability to translate complex programmatic data into clear, actionable strategy is rare. He turned our Beyfortus campaign into one of the highest-performing HCP activations we've seen."

Senior Media Director Havas Media Network

"Working with Christian on J&J's programmatic portfolio was seamless. He managed platform migrations without a single day of downtime; that kind of operational excellence is hard to find."

VP, Addressable Media Matterkind (KINESSO / IPG)

"Christian doesn't just execute campaigns. He challenges assumptions, brings data-driven insights to every meeting, and consistently finds ways to drive incremental value for our pharma clients."

Account Director, Healthcare DeepIntent

Ready to connect?

Book a 30-minute conversation to discuss healthcare media strategy, career opportunities, or partnership possibilities.

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Recruiter FAQ

Frequently asked questions for pharma programmatic hiring teams

Quick answers for recruiters and hiring managers evaluating fit for senior healthcare programmatic roles.

What roles are you targeting right now?

I am targeting senior-level pharma and healthcare programmatic opportunities, including Programmatic Media Strategist, Programmatic Lead, and Associate Director or Director-track roles focused on digital-first, AI-driven healthcare media.

What are your core pharma specialties?

My work centers on HCP and DTC programmatic strategy, AI-powered audience personalization, CTV and omnichannel planning, deterministic NPI targeting, and Rx attribution with Crossix and IQVIA in regulated healthcare environments.

Which tools and partners do you use most?

I have hands-on platform experience across DeepIntent, The Trade Desk, DV360, Google Authorized Buyers, Doceree, Veeva Crossix, IQVIA, Swoop, and PurpleLab.

What working model and geography are you open to?

I am based in New York, NY and open to US-based onsite, hybrid, or remote roles where healthcare programmatic strategy and measurable outcomes are central to the mandate.

Do you have experience with GLP-1 and specialty pharma campaigns?

Yes. I have led programmatic strategies across therapeutic areas including vaccines, specialty biologics, and the GLP-1 category, applying omnichannel activation and CTV-driven reach to high-growth therapy segments.

How do you use AI in pharma programmatic strategy?

I leverage AI-driven audience segmentation, predictive optimization, and automated bidding within healthcare DSPs to deliver precision HCP engagement while maintaining compliance with HIPAA and privacy-by-design principles.

Contact

Let’s start a conversation

Open to healthcare media strategy, platform, and ad tech opportunities where deep pharma expertise drives measurable business value.

Emailc.guerrero1829@gmail.com LinkedIn/in/christianguerrero93 Phone646-479-4667

LocationNew York, NY